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PROJECT DESCRIPTION
NOSH, a leading meal delivery service in Hong Kong, specializes in providing nutritionally balanced, chef-prepared meals that cater to a variety of dietary needs. As the market evolved post-COVID, NOSH sought to expand its customer base beyond its traditional niche audience. The challenge was clear: how to effectively reach and convert a broader local audience while staying true to the brand’s focus on health and convenience.
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INDUSTRY
Food
DATE
6 January 2024
CLIENT NAME
NOSH
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NOSH
6 January 2024
INDUSTRY
Food
SCOPE OF WORK
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PROJECT DESCRIPTION
NOSH, a leading meal delivery service in Hong Kong, specializes in providing nutritionally balanced, chef-prepared meals that cater to a variety of dietary needs. As the market evolved post-COVID, NOSH sought to expand its customer base beyond its traditional niche audience. The challenge was clear: how to effectively reach and convert a broader local audience while staying true to the brand’s focus on health and convenience.
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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance.
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