JAN 6, 2024 - NOSH Performance Marketing

INTRODUCTION

NOSH, a leading meal delivery service in Hong Kong, specializes in providing nutritionally balanced, chef-prepared meals that cater to a variety of dietary needs. As the market evolved post-COVID, NOSH sought to expand its customer base beyond its traditional niche audience. The challenge was clear: how to effectively reach and convert a broader local audience while staying true to the brand’s focus on health and convenience.

CHALLENGES

• Expanding the customer base in a competitive, post-COVID market.

• Need for a robust advertising strategy that appeals to a broader audience.

• Ensuring that visual storytelling resonates with potential customers and drives conversions.

SCOPE OF WORK

LABELESS implemented a comprehensive advertising strategy, focusing on both Google Ads and Meta Ads to maximize reach and engagement. Here’s a breakdown of the scope of work:

1. Google Ads

   • Search Ads

   • Display Ads

   • Video Ads

   • Discovery Ads

   • Responsive Search Ads

2. Meta Ads

   • Photo Ads

   • Video Ads

   • Carousel Ads

   • Collection Ads

   • Stories Ads

   • Messenger Ads

   • Lead Ads

   • Dynamic Ads

3. A/B Testing with Visual Assets

   • LABELESS conducted extensive A/B testing with various visual assets across both Google and Meta platforms. By testing different images, videos, and ad copy, LABELESS identified which combinations resonated most with the target audience, ensuring that NOSH’s ads were as effective as possible.

4. Emphasis on Advertising Storytelling

   • LABELESS understands the power of advertisement storytelling and its massive impact on performance. The team crafted compelling narratives within the ads, focusing on NOSH’s commitment to health, convenience, and sustainability. This storytelling approach helped to engage potential customers on an emotional level, driving higher engagement and conversion rates.

IMPACT

Through strategic A/B testing and a strong focus on visual storytelling, LABELESS successfully expanded NOSH’s reach and significantly increased their customer base. The combination of targeted ads and compelling narratives ensured that NOSH’s brand message resonated with a broader audience, leading to a substantial boost in subscriptions and overall brand awareness.