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BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

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SPOTLIGHT

DEC 12, 2023 - Gourmet Rebels

12 December 2023

INDUSTRY

Food

SCOPE OF WORK

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PROJECT DESCRIPTION

Gourmet Rebels, a dynamic online grocery platform, curates a selection of healthy and delicious international brands, focusing on balancing taste with health. Their offerings include renowned names like Nourished, Dr. Vegan, Love Cocoa, and Field Doctor, all carefully chosen to meet diverse lifestyle needs. By ensuring quality and traceability through direct sourcing, Gourmet Rebels is committed to promoting wellness through high-quality products. However, despite their strong product lineup, Gourmet Rebels needed to enhance their digital presence and drive more conversions through their e-commerce platform.

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Challenge

READY TO SCALE & MAKE WAVES? WE PROVIDE THE DIGITAL MARKETING SOLUTION YOU NEED TO BUILD AND GROW YOUR BRAND. THIS GROWTH IS AN ART FORM—SOME MIGHT CALL IT A GROWTH SYSTEM OR FORMULA; TO US, IT’S KNOWN AS THE LABELESS METHOD.

Strategy

Our LABELESS METHOD emphasized the power of visual storytelling combined with high-performance marketing strategies. We dedicated considerable effort to creating ad campaigns that were not only visually captivating but also emotionally engaging. Our approach involved crafting ad creatives that resonated with the audience, sharing stories that evoked emotions and connected with the core values of Gourmet Rebels and the premium brands they carry, such as Dr. Vegan and Field Doctor.

Impact

88.9% Increase in "Add-to-Cart" Customers: Within just one month, our efforts led to a nearly 90% increase in customers adding products to their carts. This significant uptick highlighted the effectiveness of our engaging ad creatives and performance marketing strategies.

52.6% Growth in Search Ad Clicks: Our optimized Google Ads campaign resulted in a 52.6% increase in clicks, driving more traffic to the Gourmet Rebels website and enhancing overall visibility.

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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance. 

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