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BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

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Lingerie Social Media Marketing: How 6IXTY8IGHT Scales Gen Z Brands in Asia | LABELESS

Lingerie Social Media Marketing: How 6IXTY8IGHT Scales Gen Z Brands in Asia | LABELESS

JUL 29, 2025 - Gourmet Rebels Social Media Content Creation

JUL 29, 2025 - Gourmet Rebels Social Media Content Creation

DEC 11, 2024 - Inavate

DEC 11, 2024 - Inavate

DEC 12, 2023 - Gourmet Rebels

DEC 12, 2023 - Gourmet Rebels

May 1, 2024 - NOURISHED

May 1, 2024 - NOURISHED

AUG 2, 2022 - CMECH Socials

AUG 2, 2022 - CMECH Socials

RELATED

SPOTLIGHT

AUG 2, 2022 - CMECH Socials

2 August 2022

INDUSTRY

Hardware

SCOPE OF WORK

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PROJECT DESCRIPTION

CMECH, a leader in luxury door and window hardware, sought to redefine how their products are perceived by the market. They wanted to go beyond functionality and showcase the artistry involved in every piece of hardware they produce. By focusing on design thinking in their social media content creation, CMECH aimed to tell a compelling story that highlights the intricate craftsmanship, from the precision of their machinery to the elegance of the final product.

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Challenge

READY TO SCALE & MAKE WAVES? WE PROVIDE THE DIGITAL MARKETING SOLUTION YOU NEED TO BUILD AND GROW YOUR BRAND. THIS GROWTH IS AN ART FORM—SOME MIGHT CALL IT A GROWTH SYSTEM OR FORMULA; TO US, IT’S KNOWN AS THE LABELESS METHOD.

Strategy

At LABELESS, we believe every brand has a unique story to tell. For CMECH, we developed a social media strategy that combined design thinking with compelling storytelling, transforming the manufacturing process into a captivating narrative. Through our LABELESS METHOD, we used art direction, music, and behind-the-scenes storytelling to highlight the craftsmanship and artistry behind CMECH’s hardware, turning each piece into a luxurious work of art.

Impact

The LABELESS METHOD successfully transformed CMECH’s social media presence, elevating their hardware from functional items to objects of desire. The design thinking approach, combined with powerful storytelling, art direction, and music direction, created a rich, engaging narrative that captivated their audience. The result was a significant increase in brand visibility and engagement, positioning CMECH as not just a manufacturer, but as an artist in the luxury hardware industry. This approach deepened the connection with their audience, making CMECH a leading voice in the market and setting a new standard for how hardware can be perceived.

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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance. 

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