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BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

NAME

COMPANY NAME

WORK EMAIL

PHONE NO.

COUNTRY

Hong Kong

HK

MESSAGE

LET’S
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START YOUR BRAND TRANSFORMATION WITH US.

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PROJECT DESCRIPTION

Gourmet Rebels, a new online grocery platform, offers a selection of healthy and delicious international brands. They are committed to balancing taste with health, featuring products tailored to diverse lifestyle needs. Each item is directly sourced, ensuring quality and traceability, which supports both consumer well-being and environmental sustainability. For this campaign, our focus was on promoting the UK’s leading health supplement brand, Nourished, particularly their innovative Collagen+ stacks through e-commerce social media marketing.

SCOPE OF WORK

CLIENT NAME

INDUSTRY

Food

DATE

1 May 2024

CLIENT NAME

NOURISHED

project info

The LABELESS METHOD delivered a comprehensive digital marketing strategy that significantly boosted both brand awareness and revenue for Gourmet Rebels. By leveraging influencer partnerships and strategic content creation, we expanded the brand's reach and established a strong digital presence. Our retargeting efforts effectively reduced cart abandonment, leading to higher engagement and conversion rates. This approach not only met but exceeded Gourmet Rebels’ goals, setting a strong foundation for future e-commerce campaigns.

Impact

Our LABELESS METHOD stands out by focusing on strategic storytelling and content funnel creation. We began by crafting a compelling narrative that resonated with the audience, emphasizing the unique benefits of Nourished's Collagen+ stacks. This storytelling approach guided our visual concept creation, which then formed the basis for our content funnel strategy.


We structured the content funnel into three stages: awareness, consideration, and decision-making.

Strategy

Gourmet Rebels faced significant challenges with high abandonment rates at the "add to cart" and payment steps. These issues not only affected sales but also highlighted a need for better engagement and trust-building with potential customers. Additionally, the brand sought to increase awareness for both Gourmet Rebels and Nourished in a competitive e-commerce landscape.

Challenge

NOURISHED Lifestyle Photoshoot in Hong Kong

NOURISHED

Gourmet Rebels

Gourmet Rebels, a new online grocery platform, offers a selection of healthy and delicious international brands. They are committed to balancing taste with health, featuring products tailored to diverse lifestyle needs. Each item is directly sourced, ensuring quality and traceability, which supports both consumer well-being and environmental sustainability. For this campaign, our focus was on promoting the UK’s leading health supplement brand, Nourished, particularly their innovative Collagen+ stacks through e-commerce social media marketing.

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SPOTLIGHT

NOURISHED

1 May 2024

INDUSTRY

Food

SCOPE OF WORK

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ARTICLE

PROJECT DESCRIPTION

Gourmet Rebels, a new online grocery platform, offers a selection of healthy and delicious international brands. They are committed to balancing taste with health, featuring products tailored to diverse lifestyle needs. Each item is directly sourced, ensuring quality and traceability, which supports both consumer well-being and environmental sustainability. For this campaign, our focus was on promoting the UK’s leading health supplement brand, Nourished, particularly their innovative Collagen+ stacks through e-commerce social media marketing.

NOURISHED Lifestyle Photoshoot in Hong Kong

Challenge

Gourmet Rebels faced significant challenges with high abandonment rates at the "add to cart" and payment steps. These issues not only affected sales but also highlighted a need for better engagement and trust-building with potential customers. Additionally, the brand sought to increase awareness for both Gourmet Rebels and Nourished in a competitive e-commerce landscape.

Strategy

Our LABELESS METHOD stands out by focusing on strategic storytelling and content funnel creation. We began by crafting a compelling narrative that resonated with the audience, emphasizing the unique benefits of Nourished's Collagen+ stacks. This storytelling approach guided our visual concept creation, which then formed the basis for our content funnel strategy.


We structured the content funnel into three stages: awareness, consideration, and decision-making.

Impact

The LABELESS METHOD delivered a comprehensive digital marketing strategy that significantly boosted both brand awareness and revenue for Gourmet Rebels. By leveraging influencer partnerships and strategic content creation, we expanded the brand's reach and established a strong digital presence. Our retargeting efforts effectively reduced cart abandonment, leading to higher engagement and conversion rates. This approach not only met but exceeded Gourmet Rebels’ goals, setting a strong foundation for future e-commerce campaigns.

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ARTICLE

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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance. 

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