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SPOTLIGHT

May 1, 2024 - NOURISHED

1 May 2024

INDUSTRY

Food

SCOPE OF WORK

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PROJECT DESCRIPTION

Gourmet Rebels, a new online grocery platform, offers a selection of healthy and delicious international brands. They are committed to balancing taste with health, featuring products tailored to diverse lifestyle needs. Each item is directly sourced, ensuring quality and traceability, which supports both consumer well-being and environmental sustainability. For this campaign, our focus was on promoting the UK’s leading health supplement brand, Nourished, particularly their innovative Collagen+ stacks through e-commerce social media marketing.

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Challenge

READY TO SCALE & MAKE WAVES? WE PROVIDE THE DIGITAL MARKETING SOLUTION YOU NEED TO BUILD AND GROW YOUR BRAND. THIS GROWTH IS AN ART FORM—SOME MIGHT CALL IT A GROWTH SYSTEM OR FORMULA; TO US, IT’S KNOWN AS THE LABELESS METHOD.

Strategy

Our LABELESS METHOD stands out by focusing on strategic storytelling and content funnel creation. We began by crafting a compelling narrative that resonated with the audience, emphasizing the unique benefits of Nourished's Collagen+ stacks. This storytelling approach guided our visual concept creation, which then formed the basis for our content funnel strategy.

We structured the content funnel into three stages: awareness, consideration, and decision-making.

Impact

The LABELESS METHOD delivered a comprehensive digital marketing strategy that significantly boosted both brand awareness and revenue for Gourmet Rebels. By leveraging influencer partnerships and strategic content creation, we expanded the brand's reach and established a strong digital presence. Our retargeting efforts effectively reduced cart abandonment, leading to higher engagement and conversion rates. This approach not only met but exceeded Gourmet Rebels’ goals, setting a strong foundation for future e-commerce campaigns.

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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance. 

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