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SPOTLIGHT
JUN 11, 2024 - WAKARAN
11 June 2024
INDUSTRY
Food
SCOPE OF WORK
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CASE
PROJECT DESCRIPTION
WAKARAN, a vibrant new eatery and bar by the Epicurean Group, draws inspiration from the rich history of Nagasaki Port during the 17th to 19th centuries. Nestled in Wan Chai’s Ship Street, WAKARAN offers a unique culinary experience that blends historical influences with modern sensibilities.
INTRODUCTION
WAKARAN, a vibrant new eatery and bar by the Epicurean Group, draws inspiration from the rich history of Nagasaki Port during the 17th to 19th centuries. Nestled in Wan Chai’s Ship Street, WAKARAN offers a unique culinary experience that blends historical influences with modern sensibilities.
CHALLENGES
The challenge was to develop a compelling visual narrative that captured the essence of WAKARAN’s historical inspiration while appealing to a contemporary audience. The goal was to create engaging content that would resonate on social media, attract food enthusiasts, and enhance WAKARAN’s brand presence in Hong Kong’s competitive F&B market.
LABELESS METHOD
LABELESS employed a comprehensive F&B marketing strategy, leveraging creative direction and content creation techniques:
Concept Development & Visualization: Our team crafted a unique storyline that captured the historical essence of WAKARAN while emphasizing its modern culinary offerings. The concept was visualized through a blend of traditional and contemporary elements, creating a narrative that would appeal to both history enthusiasts and modern food lovers.
Creative Direction & Production: LABELESS took charge of the creative direction, managing every aspect from photography direction and video production to talent casting and location scouting. The content was designed to highlight the intricate details of WAKARAN’s dishes, the ambiance of the space, and the historical inspiration behind the brand.
F&B Social Media Content Creation: We produced high-quality visual content, including photography and video, tailored for social media platforms. The content was crafted to be both engaging and shareable, with the aim of boosting digital engagement and attracting a wider audience.
Post-Production: The final step involved meticulous post-production to ensure that every piece of content aligned with WAKARAN’s brand identity. This included color grading, editing, and optimizing visuals for social media distribution.
IMPACT
The campaign successfully positioned WAKARAN as a must-visit destination in Hong Kong’s F&B scene. The content generated significant engagement on social media, helping to build a strong online presence for WAKARAN. LABELESS’s strategic approach not only enhanced brand awareness but also attracted a diverse audience, contributing to increased foot traffic and customer loyalty.
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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance.
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