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BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH. BOOK AN APPOINTMENT AND LET US ACCELERATE YOUR BUSINESS GROWTH.

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Hong Kong

HK

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JUL 6, 2022 - Project Obedience

6 July 2022

INDUSTRY

Lifestyle

SCOPE OF WORK

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CASE

PROJECT DESCRIPTION

Project Obedience is a dog training academy based in Hong Kong. Labeless provided various different services for them to build their overall brand image smoothly and effectively.

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Challenge

READY TO SCALE & MAKE WAVES? WE PROVIDE THE DIGITAL MARKETING SOLUTION YOU NEED TO BUILD AND GROW YOUR BRAND. THIS GROWTH IS AN ART FORM—SOME MIGHT CALL IT A GROWTH SYSTEM OR FORMULA; TO US, IT’S KNOWN AS THE LABELESS METHOD.

Strategy

We applied our unique Labeless method to redefine Project Obedience's brand. We began with brand DNA creation, developing a character that truly resonated with their audience. Next, we focused on the brand look and feel, crafting a cohesive visual identity that reflected the brand’s commitment to ethical training. Finally, we concentrated on brand experience creation, ensuring every interaction was memorable. This comprehensive approach aimed at creating an unforgettable brand specifically for e-commerce.

Impact

Our approach effectively communicated Project Obedience’s unique selling points, boosting awareness and engagement. We positioned them as the go-to destination for dog training in Hong Kong, highlighting their commitment to ethical dog training. This strengthened their e-commerce branding and established their leadership in the industry.

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Based in Seoul & Hong Kong, LABELESS utilizes the status of Asia’s business hub with a Hong Kong-based marketing team, and a design team based in Korea. We believe creative design work and performance digital marketing have to go hand in hand to achieve the best performance. 

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