JUL 6, 2021 - Naked Lab

INTRODUCTION

Naked Lab is dedicated to creating organic, eco-friendly products for personal and home use. With a focus on simplicity, health, and sustainability, they offer high-quality options for environmentally conscious consumers. As the brand grew from its humble beginnings, the founder sought to elevate Naked Lab’s image to reflect its organic growth—from a small business to a burgeoning e-commerce company. The challenge was clear: establish Naked Lab as a premium, sustainable brand that appeals to both high-end hotels and direct consumers, emphasizing comfort, quality, and environmental responsibility.

CHALLENGES

Naked Lab aimed to position itself as a leading sustainable brand offering premium quality bedding and homeware. The founder wanted the branding to reflect the brand's organic growth and premium quality. Additionally, the brand needed to appeal to high-end hotels in Hong Kong and beyond, while also resonating with direct consumers who value sustainability and comfort. This dual focus required a sophisticated yet inviting branding strategy that could bridge the gap between B2B and B2C markets, ensuring Naked Lab's appeal in both arenas.

LABELESS METHOD (Solution)

At LABELESS, we believe that a brand’s identity begins with its DNA. For Naked Lab, we started by creating a distinct brand character that embodies the brand's commitment to sustainability and premium quality. We spent significant time understanding the vision of the founder, who started Naked Lab out of a personal journey to find organic bedding for her daughter, Pia, who suffered from eczema. This deep connection to the brand’s origin story allowed us to craft a brand DNA that is authentic and resonates with both B2B and B2C audiences.

We then developed a cohesive look and feel that encapsulates Naked Lab’s values. The visual identity was designed to reflect both the simplicity and luxury that the brand offers. We selected a refined color palette and elegant typography that convey premium quality while maintaining a sense of warmth and approachability. The logo was crafted to symbolize the brand's organic roots and its commitment to sustainability.

Finally, we focused on creating a brand experience that would be unforgettable for e-commerce consumers and appealing to high-end hospitality providers. This included everything from the online shopping experience to the packaging design, ensuring that every touchpoint reflected Naked Lab’s premium positioning. The brand experience was crafted to be seamless, luxurious, and reflective of the brand’s commitment to sustainability.

IMPACT

The branding strategy developed by LABELESS successfully positioned Naked Lab as a premium and sustainable brand in both the B2B and B2C markets. The new brand identity resonated with high-end hotels and direct consumers alike, emphasizing the brand's commitment to quality and sustainability. This strategic branding facilitated Naked Lab’s expansion into new markets, including successful launches in Dubai and Singapore. Furthermore, Naked Lab secured placements in luxury hotels such as the Four Seasons and The Ritz-Carlton, significantly enhancing the brand’s visibility and accessibility in the luxury market.