At LABELESS, we crafted a unique brand identity for POPPY, starting with a distinct brand character that captures both nostalgia and modernity, targeted primarily at Gen Z and Gen Alpha. Through comprehensive research and focus groups, we developed a visual identity that combines retro elements with a contemporary vibe, using color schemes and designs that resonate with warmth and trendiness. 

Strategy

The design team at POPPY aspired to create a brand that feels both nostalgic and cutting-edge—an identity that could bridge the gap between retro influences and contemporary coolness. Their goal was to appeal to Gen Z and Gen Alpha, two audiences known for their discerning tastes and strong values. The challenge lay in blending these seemingly divergent elements into a cohesive brand that would resonate deeply with these digitally savvy and socially conscious consumers.