top of page

Metaverse Marketing Strategy: All you need to know

01
INTRODUCTION:
METAVERSE MARKETING STRATEGY

Imagine one day, in just a few clicks, you could change your hairstyle and outfit, teleport to your favorite artist’s music concert arena, or meet your friends from your bedroom. The Oasis of “Ready Player One” used to be a fantastical dream that only existed in our imagination. Is the Metaverse still a possibility or an authentic & new avenue for the marketing and advertising community?


Here are some of the latest metaverse development by tech giants and global brands.


  • Meta announced the hiring of 10,000 new employees to build its virtual-reality universe.

  • Disney appointed an executive to oversee its metaverse strategy.




02
WHAT IS “METAVERSE” AND
HOW DOES IT RELATE TO ADVERTISING?

Virtual worlds, augmented reality, and the Internet make up the Metaverse. It’s a virtual shared sphere generated by virtually enhanced physical reality, where everyone will have their avatar to play, create, explore or socialize in a virtual 3D experience.


“Metaverse” is not a new term created by the Meta Platform. It first appeared in Neal Stephenson’s 1992 science-fiction novel “Snow Crash,” which describes an imaginary world with humans as avatars interacting in a 3D environment to escape a dystopian reality. It would not be surprising if the Metaverse becomes our next future, with all the accelerated digital transformations, such as 5G, artificial intelligence, and cryptocurrencies developing over the past decade.


According to Epic Games Inc. CEO Tim Sweeney, the Metaverse has the potential to become a multitrillion-dollar part of the global economy in the following decades, open to all businesses and brands.




02
WHAT IS “METAVERSE” AND
HOW DOES IT RELATE TO ADVERTISING?

Virtual worlds, augmented reality, and the Internet make up the Metaverse. It’s a virtual shared sphere generated by virtually enhanced physical reality, where everyone will have their avatar to play, create, explore or socialize in a virtual 3D experience.


“Metaverse” is not a new term created by the Meta Platform. It first appeared in Neal Stephenson’s 1992 science-fiction novel “Snow Crash,” which describes an imaginary world with humans as avatars interacting in a 3D environment to escape a dystopian reality. It would not be surprising if the Metaverse becomes our next future, with all the accelerated digital transformations, such as 5G, artificial intelligence, and cryptocurrencies developing over the past decade.


According to Epic Games Inc. CEO Tim Sweeney, the Metaverse has the potential to become a multitrillion-dollar part of the global economy in the following decades, open to all businesses and brands.





Comments


Add a Title

NewPost on 9 JAN

1Press is testing the blog function 1Press is testing the blog function 1Press is testing the blog function 1Press is testing the blog function

1PRESS

​ABCDE

1PRESS



9 January 2023

TAG

READ MORE